{"product_id":"9780141035826","title":"The Medium is the Massage : An Inventory of Effects","description":"\u003cp\u003eIn a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern ClassicsMarshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time.   How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964). Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller.   If you enjoyed The Medium is the Massage, you might like Bruno Munari's Design as Art, also available in Penguin Modern Classics.   'The media prophet of the 1960s'The New York Times'In the tumult of the digital revolution, McLuhan is relevant anew'Wired\u003c\/p\u003e\u003cdiv class=\"product__accordion accordion quick-add-hidden\"\u003e\r\n\t\t\t\t\t\u003cdetails id=\"Details-collapsible_tab_dDVEeR-template--25151688147283__main\"\u003e\r\n\t\t\t\t\t\t\u003csummary role=\"button\" aria-expanded=\"true\" aria-controls=\"ProductAccordion-collapsible_tab_dDVEeR-template--25151688147283__main\"\u003e\r\n\t\t\t\t\t\t\u003cdiv class=\"summary__title\"\u003e\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\u003ch2 class=\"h4 accordion__title inline-richtext\"\u003e\r\n\t\t\t\t\t\t\tProduct Information\r\n\t\t\t\t\t\t\t\u003c\/h2\u003e\r\n\t\t\t\t\t\t\u003c\/div\u003e\n\u003csvg class=\"icon icon-caret\" viewbox=\"0 0 10 6\"\u003e\u003cpath fill=\"currentColor\" fill-rule=\"evenodd\" d=\"M9.354.646a.5.5 0 0 0-.708 0L5 4.293 1.354.646a.5.5 0 0 0-.708.708l4 4a.5.5 0 0 0 .708 0l4-4a.5.5 0 0 0 0-.708\" clip-rule=\"evenodd\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\r\n\t\t\u003c\/summary\u003e\r\n\t\t\t\t\t\t\u003cdiv class=\"accordion__content rte\" id=\"ProductAccordion-collapsible_tab_dDVEeR-template--25151688147283__main\"\u003e\r\n\t\t\t\t\t\t\u003cp\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marshall McLuhan\u003cbr\u003e \u003cb\u003eBinding:\u003c\/b\u003e Paperback\u003cbr\u003e \u003cb\u003eDate of Publication:\u003c\/b\u003e 25\/09\/2008\u003cbr\u003e \u003cb\u003ePagination:\u003c\/b\u003e 160 pages, Fully illustrated throughout\u003cbr\u003e \u003cb\u003eSeries:\u003c\/b\u003e Penguin Modern Classics\u003cbr\u003e \u003cb\u003eImprint:\u003c\/b\u003e Penguin Classics\u003cbr\u003e \u003cb\u003ePublished By:\u003c\/b\u003e Penguin Books Ltd\u003cbr\u003e \u003cb\u003eBook Classification:\u003c\/b\u003e Media studies\u003cbr\u003e \u003cb\u003eDimensions:\u003c\/b\u003e 179 x 111 x 13\u003cbr\u003e \u003cb\u003eISBN13\/EAN\/SKU:\u003c\/b\u003e 9780141035826\u003c\/span\u003e\u003c\/p\u003e\r\n\t\t\t\t\t\u003c\/div\u003e\r\n\t\t\t\t\u003c\/details\u003e\r\n\t\t\t\u003c\/div\u003e","brand":"Marshall McLuhan","offers":[{"title":"Default Title","offer_id":44364089491700,"sku":"9780141035826","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0568\/2180\/9347\/files\/9780141035826.jpg?v=1758371551","url":"https:\/\/mountfloridabooks.pro\/products\/9780141035826","provider":"Mount Florida Books","version":"1.0","type":"link"}